专利内容由知识产权出版社提供
专利名称：Generation of advertising targeting
information based upon affinity informationobtained from an online social network
发明人：Daniel Benyamin,Aaron Chu,Alex
Pollock,Michael Aaron Hall,ArshavirBlackwell
申请号：US13277209申请日：20111019公开号：US08612293B2公开日：20131217
专利附图：
摘要：Systems and methods for automatically generating targeting information forpresentation of an offer via an online social network using affinity information collectedconcerning members of online social networks in accordance with embodiments of theinvention are disclosed. One embodiment includes indexing member profiles within socialnetworks for affinity to keywords using a targeting system that retrieves data concerningmember profiles and activities from servers within an online social network, identifyingmember profiles that have affinity for at least one offer keyword using the targetingsystem and the index, identifying additional keywords for which the identified memberprofiles have affinity using the targeting system and the index, determining a set ofkeywords that target a desired audience based upon the identified additional keywords,and targeting presentation of advertisements for the specific offer to members of anonline social network using the online social network and the targeting keywords.
申请人：Daniel Benyamin,Aaron Chu,Alex Pollock,Michael Aaron Hall,ArshavirBlackwell
地址：Los Angeles CA US,Los Angeles CA US,Los Angeles CA US,Valencia CA US,WestHollywood CA US
国籍：US,US,US,US,US
代理机构：KPPB LLP
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